In 2019 I, Joyce de Wit, Msc Plant breeding, have started my own company Horti-assist. So it is a young company, but certainly not unexperienced. After my study Plant Breeding at Wageningen University I have worked more than 25 years at miscellaneous Breeding and Youngplant companies. I have build up experience in many different disciplines: plantbreeding, research, production, product management, marketing, intellectual property and market research. Unfortunately in 2009 I got ill and from that time I suffered from a halfsided disability. Fortunately my logical thinking has not been affected. Probably I am even more passionate to make a success of my job. Because of my broad experience, I can think along and discuss on nearly each discipline in a breeding company. (I hear many times that I am one of the few breeders in the Netherlands who can commercially look to a product.). I have experience in many crops, mainly in the Ornamental horticulture (Cutflowers like Gerbera, Rose, Chrysanthemum, Carnation, Alstroemeria, Lisianthus and Lilium. And also in many pot and bedding plants) from seeds or vegetatively propagated.

What can I do for you:

With Horti-assist I address primaliry on the set-up of new breeding programs and R&D programs, if needed the supervising of existing breeding programs, application for intellectual property (PBR and Trade Marks), application for subsidies, the writing of text for website, catalogues or product presentations and marketing purpose. But ofcourse my activities are based on what you need for your company. If you are interested to know what I can do for your company, please contact me for an informal discussion.